Who really benefits from the pink ribbon campaigns: the cause or the company? In showing the real story of breast cancer and the lives of those who fight it, this film reveals the co-opting of what marketing experts have labeled a "dream cause."

• 1 hr 37 min
• Directed by

  Léa Pool
• Written by Nancy Guerin, Patricia Kearns, Léa Pool

• Starring

  Léa Pool